How to write online dating ad

12 Dec

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I was going to write about something else today -- I have a couple of big-concept posts I've been meaning to write up and get around to -- but, heck, the last post I put up was a big-concept post so I figured let's have a quick breather from that and get something a little lighter up first. I've been all too guilty of this myself -- sending super-long messages.

Community Q&A A headline is the most important element of an advertisement.

Within any printed medium, such as a newspaper or magazine, people will read, or at best "skim" the headlines of articles, but with advertisements, readers often skip right past the ad entirely.

The thing is, even if she’s interesting, she most likely wrote a whole bunch of clichés in her profile: “I’m nice, smart, kind, warm, funny, honest and family-oriented. I’m looking for my best friend, lover and partner in crime for a lifetime of love and laughter.” (Scary how easy it is to approximate the typical online dating profile, isn’t it? Even a specific response like “I noticed you enjoy biking. For example, if you’re writing to the foot model, you might say: Let’s drink to our fashion careers, Evan Sure, it’s a little goofy, but people actually respond to this stuff. Because it’s different, it’s audacious and, in a strange way, it’s kind of smart. It’s not an idle compliment or a generic, “Ooh, look what we have in common” line. Start your comment in the subject heading of the email, like this… Talk to you soon, Evan If these kinds of emails don’t work for you, no problem. Just keep in mind that the confidence it takes to write an email like that is compelling.

It’s a joke and, as we all know, people like people who make them laugh. I can fix your computer, landscape your backyard and probably even hotwire your car, but, for some reason, Ti Vo programming seems to elude me as well. Playing it safe is fine, but if an attractive person has dozens, if not hundreds, of options, you need to shake things up a little bit to break through the clutter. Interesting piece, which I’ll have to parse at length when I have the time…but it leads me to throw out a theory I’ve been kicking around.